NBC's new look

NBC has gotten rid of the familiar Peacock logo.  With the Comcast merger came a new logo, one that I believe is hideous.

Take a look:

I liked the Peacock, not because it showed what NBC did, stood for, or anything like that- but because it was branded.  You didn't have to see the letters "NBC" to know what station you were on.  The peacock was there.  the NBC chimes matched perfectly with the Peacock's feathers.  

What are your thoughts on the new NBC logo?  You can't really even call it a logo.  Its just words.